The Alpine Rockfest is an annual event with the primary aim to combine sport with entertainment in a vivacious and lively atmosphere and thus draw worldwide attention to winter sports. The festival was an innovation of former U.S. Men’s Ski Team Head Coach Phil McNichol & Italian entrepreneur Marco Dallapiccola, and first took place in 2009. It is a remarkable blend of music, ski racing and Alpine Ski World Cup athletes, showcased in a whole new modern and intimate environment.

Alpine Rockfest was televised live, featuring the Winner-Takes-All pro skier exhibition race held at the ravishing Paganella Ski Resort in the Italian Dolomites. The race format is a sprint giant slalom, finishing in a breathtaking jump over an Audi. Many world-class ski racing personalities tried to make their way through the elimination rounds in pursuit of the biggest single cash prize in all of ski racing.

Rayd is proud to – once again – deliver all the on-air graphics for live-scoring, result list and titles!


Date: December 19 Category: Broadcast