The Audi press conference at CES was all about the Virtual Cockpit. As the technical part of our impressively successful joint-venture with Cre-ators, we realized the presentation concept and content on a full HD LED wall. Images, videos, 3D models, bullets and a live video feed brought into one slick real-time presentation flow.
Since CES is an event for consumer electronics, Audi took the opportunity to present the new on board entertainment system. At the heart of it lies the Virtual Cockpit, a futuristic and completely digital dashboard.
CES was the first Audi press conference in 2016 and our chance to kick off the season. That very same day we flew to Detroit for setup at NAIAS – more from that event will come soon.