Following the motto ‘Think New’ VW presented the concept vehicle BUDD-E at Geneva Auto Show, an electronic car that amazes through its connectedness and information technology. We were commissioned by Volke KD to create an interactive application right next to the BUDD-E to highlight its futuristic features and draw in the crowds.
Our partner Volke KD installed a video wall of interactive displays. We created and designed the content, which picked up on the string theme that was shown throughout the booth to visualize connectedness and information flow. Visitors were able to interact with word clouds that gave an overview over the topics discussed by VW on their stand and the futuristic ideas that were incorporated in their concept cars and new models.